Do you want to ensure your user has the best possible experience when they visit your site? Like most site managers, you want the process to be seamless from start to finish.
That being the case, it’s crucial you focus on having the best UX design possible. Fortunately, if you’re new to UX design, there are plenty of tips to get you started.
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The best place to start making your user’s experience better is by studying their journey. You can try journey mapping to learn your user’s process when they land on your site. Then, you’ll view each user’s action on the path to their goal. From there, you can determine which areas you can smooth out to make the journey easier.
Know your audience
Although knowing your audience might seem intuitive, you’d be surprised how many sites ultimately end up disappointing users. It might be tempting to go for flashy or trendy site designs. However, your focus should be on relevancy first, then flow, and finally, aesthetics.
Give each element its own space
The last thing you want is for your content to blur together. Your user will get bored, miss your message, and leave. The solution is to make each element on your site unique. For example, crucial information should be front and center, navigation tools should always be available, and graphics should complement your content.
Use streamlined navigation
Users don’t like to click through three or four drop-down menus to get to their destination. Instead, you can create streamlined, easy-to-use, and straightforward menus. When designing your site, always place your navigation links in the expected areas. For example, most users expect a menu to appear on the top or left of a screen on both mobile and desktop.
Use color uniformity
Your site’s color scheme is vital to a good user experience. You should aim for consistency, such as using the same color font for all CTAs or web links. In addition, choose colors that are easy on the eyes. For example, avoid using blue text and keep darker colors as a backdrop.
Increase load time
When a 21st-century web user is clicking through a site, they’ll expect to be able to accomplish their goal quickly. It’s your job as a UX designer to ensure that happens. So, when you design your site, incorporate elements that won’t increase your load time. Specifically, avoid delays more than a few seconds long, which could lead to user frustration.
Optimize for mobile
As of June 2022, nearly 60% of web users access websites via mobile devices. For that reason, you must optimize your site or app for mobile use. A few things you can do are enable left/right swiping, make icons large enough to tap quickly, and avoid links that require multiple taps.
Effective UX design allows a website to go from humdrum to exciting. If users can enjoy their experience on your site, they’ll return in the future. Use the tips outlined here, and you’ll be on your way to a successful, user-friendly site.